Saturday, 4 August 2018


Steve Babaeko is the CEO/ Chief Creative Officer at X3m Ideas, one of the fastest growing digital advertising agency in Nigeria.

With over 20 years of industry experience, Steve is a serial entrepreneur always looking out for opportunities and gaps to bridge. Apart from X3M Ideas which is a full fledge advertising company, he owns X3M Music where Praiz and Simi are signed unto, Zero Degrees – an audio and visual company, he has stakes in other media outfits and is also a farmer.


Prior to setting up X3m ideas, Mr.Babaeko worked at McCann Saatchi and Saatchi, Prima Garnet Ogilvy and 141 Worldwide as creative director.

A Theatre Arts graduate of the prestigious Ahmadu Bello University, Zaria, he is an Associate member of the Advertising Practitioners Council of Nigeria (APCON) and the current Vice President of Association of Advertising Agencies of Nigeria (AAAN).

He has attended several international Leadership trainings including; Executive Program for Growing Companies, Stanford Graduate Business School. He also attended the Authentic Leadership Development course, Harvard Business School. Digital Marketing Strategy I & II, Columbia University Business School,as well as the Integrated Executive Leadership & Performance Management, Howard University School of Business Washington DC, USA.

He is a 
writer, consumer behaviour analyst, brand development expert and motivational speaker. Steve is happily married to Yetunde Ayeni-Babaeko a leading contemporary Nigerian photographer and artist. They are both blessed with children.

Mr. Steve Babaeko is our CEO of the week!




















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