Friday, 24 August 2018


Uche Pedro is a Nigerian blogger, writer, social media expert and entrepreneur. She is the founder of Bainstone and BellaNaija, an online entertainment, fashion and lifestyle magazine.

Uche is a household name in the Fashion/ Media industry in Nigeria. She set up Bellanaija in 2006 to showcase the beauty of Nigerian weddings and attires. She began to blog about fashion and celebrities in Nigeria by scanning magazine articles, pictures and interviews of Nigerian fashion personalities.

Born in 1983, she had her primary and secondary education in Nigeria before moving to Canada to study Business Administration at Richard Ivey School of Business, University of Western Ontario.

She has won a number of awards and recognition including; Outstanding Contribution to Fashion Communication Award, Future Awards Africa for Young Media Entrepreneur of the year in 2013. She won 'Best Blogger – Africa’ at the 2016 Nickelodeon Kids’ Choice Awards and has featured in high profile television shows, interviewed by popular CNN correspondent Isha Sesay and the American media mogul, Oprah Winfrey in 2010. 

with over 1 million unique visitors and 9 million page views each month, BellaNaija has become the go-to lifestyle, entertainment and fashion portal in Africa. Her website has established a loyal following amongst the young, cosmopolitan, upwardly mobile set in Nigeria. 


Uche is passionate about issues affecting 'the girl child' and young entrepreneurs.
She is happily married to Bode Pedro and they are both blessed with a set of twin.

Uche Pedro is our CEO of the week!


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