Sunday, 29 September 2019



5 IMPORTANT THINGS TO KNOW ABOUT GRAPHIC DESIGN -by Tunde Opaleye


Your brand's logo, brochure, complimentary card, flyers are all works of graphic design. How much do you know about this important concept that takes the fore in your brand's identity?

The phrase "graphic design" was first coined in the 1920s by William Dwiggins, an illustrator and book designer to describe his works in printed communications like book design, typography, illustration.

Graphic design is an art as well as a science. It is beyond the physical outlook or aesthetic we associate it with. Graphic design is very functional and it helps brands communicate their stories through visuals.

Below are some of the key things to know about graphic design as a client. Leggo...
  1. Graphic design is not all about aesthetics: Graphic design is beyond the beauty. I repeat, graphic design is beyond the beauty! They help to pass across messages through visuals, and as important as it is for a design to be visually appealing, it is not enough to be just that. It must be functional.
  2. Trends do not help to create great designs: As much as trends can be fun to be used in designs, they should not take the core in any design. This is because trends fade, and a design whose major elements are aligned with such trends would be irrelevant in no much time.
  3. The client does not knows it all: Your design is not about what you think is right, it is about how well it communicates your brand's message and resonates with your audience.
  4. Graphic design is a lot of work: Do not assume that because your designer sends your job in an hour, then it means that it is easy. A lot of thought and strategy goes into a work of design. And according to Paula Scher, an American graphic designer, "It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in few seconds".
  5. Graphic design shouldn't be cheap: Your brand's graphic designs help communicate your brand’s story and is the pioneer of your visual language. Hence, it is a worthy project to invest well in.
So, there you have it. Which of this resonates more with you? See you next week.


Auhor:
Tunde Opaleye
Makarioworks


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